Last updated: 20/07/2026

Introduction

This privacy policy explains how Shipping Education (“we”, “us”, or “our”) collects, uses, and protects your information when you visit this website: https://shippingeducation.co.uk.

We are committed to protecting your privacy and handling your data in a transparent and secure manner, in line with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR). This website is informational in nature and does not sell products directly.

What Data We Collect

We do not collect personally identifiable information unless you choose to provide it to us directly (for example, by emailing us).

Where you consent, we collect limited technical and usage data automatically through Google tracking tools. This may include:

  • Pages visited
  • Time spent on pages
  • Device and browser type
  • Approximate location (country or region level)
  • Referral source (how you arrived at the site)
  • Anonymous identifiers and cookies

This data does not directly identify you as an individual.

How We Collect Data

Data is collected through:

  • Google Analytics (via Google Site Kit)
  • Google Search Console

 

Google Analytics uses cookies and similar technologies to measure site usage and performance. Google Site Kit is the WordPress plugin that connects this site to Google Analytics and injects its tracking tag — it does not set cookies beyond deploying Google Analytics itself. Google Search Console does not use cookies or track individual visitors; it gives us aggregate data about how this website appears in, and is crawled by, Google Search.

We manage cookie consent through CookieYes. Analytics cookies are only set if you click “Accept All” on the cookie banner, or switch on the Analytics category via “Customise.” If you click “Reject All,” these cookies are not set.

How We Use Your Data

We use analytics data to:

  • Understand how visitors use the website
  • Improve content and structure
  • Monitor technical performance
  • Measure traffic and engagement
  • Identify popular topics and pages

We do not use analytics data to personally identify visitors.

Cookies

Cookies are small text files stored on your device when you visit a website.

We currently use cookies for:

  • Remembering your cookie consent choices (necessary)
  • Site analytics and traffic measurement (only with your consent)

This website displays advertisements served by Google AdSense, a third-party advertising service provided by Google LLC. Google AdSense may use cookies (such as __gads, __gpi, and the DoubleClick IDE cookie) to serve advertisements based on your prior visits to this website and other websites. Advertising cookies are only set with your consent via the cookie banner.

You can opt out of personalised advertising by visiting Google Ads Settings. You can also visit aboutads.info to opt out of interest-based advertising from participating companies. For more information on how Google uses data from partner sites, visit: How Google uses information from sites that use our services.

The main cookies used on this site are:

Cookie Provider Category Purpose Duration
cookieyes-consent CookieYes Necessary Remembers your cookie consent preferences 1 year
_ga Google Analytics Analytics (consent required) Distinguishes individual visitors 2 years
ga<container-id> Google Analytics Analytics (consent required) Stores session state for Google Analytics 2 years
_gid Google Analytics Analytics (consent required) Distinguishes visitors within a 24-hour session 24 hours

Exact cookie names may vary depending on configuration changes. You can control or delete cookies through your browser settings. Disabling cookies may affect how the site functions.

Managing Your Cookie Preferences

For full details on the cookies used on this site, see our Cookie Policy.

You can change your cookie choices at any time by clicking “Cookie Settings” in the website footer, which reopens the consent banner. You can also control or delete cookies through your browser settings.

Google Analytics And Google Tracking Tools

This website uses Google tracking services provided by Google LLC.

Google tools may set cookies and collect usage data according to Google’s own privacy policies. Google may process this information on servers outside your country of residence.

You can read Google’s privacy policy here: https://policies.google.com/privacy

You can read Google’s cookie policy here: https://policies.google.com/technologies/cookies

You can opt out of Google Analytics tracking using Google’s browser add-on: https://tools.google.com/dlpage/gaoptout

Data Sharing

We do not sell, rent, or trade your personal data.

Analytics data is processed by Google as a data processor acting on our behalf. Advertising data is processed by Google AdSense in accordance with Google’s privacy policies. We do not share visitor data with other third parties except where required by law.

Data Retention

Cookie expiry and our analytics data retention setting are two different things:

  • Cookies on your device expire automatically after the durations listed in the table above (for example, _ga expires after 2 years, _gid after 24 hours).
  • Within Google Analytics, we have separately configured a data retention period for user-level and event-level data, after which it is automatically deleted from Google’s systems.

Your Rights

Depending on your location, you may have the right to:

  • Request access to your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent where applicable

Because we do not directly store personal visitor identities through analytics, we may not be able to link technical data back to a specific individual.

If you are unhappy with how we handle your data, you can also complain to the UK Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint/

Data Security

We take reasonable technical and organisational measures to protect website data and analytics information from unauthorised access or misuse.

External Links

This website may contain links to other websites. We are not responsible for the privacy practices of external sites.

Children’s Privacy

This website is not intended for children under 13 (or the equivalent local age). We do not knowingly collect personal data from children.

Changes To This Policy

We may update this privacy policy from time to time. Updates will be posted on this page with a revised “last updated” date.

Contact

If you have questions about this privacy policy, you can contact hello@shippingeducation.co.uk

Choose your language